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Top 10 Must-Have Marketing Event Trends for 2018

Feb 06, 2018

Written by: Vicki Surprise
(View Author Bio)

Experiential marketing in 2018 will unleash the potential of numerous technologies. To stay abreast of innovation, tap into the hottest trends that will dominate the event marketing industry of tomorrow.

The impacts that your events produce depend on how well your marketing approach correlates with the latest trends. Trends come and go but when brands tap into what’s real and relevant right now, consumers show up.

Authentic engagement happens when companies pinpoint where their brand intersects with popular trends. Top experiential marketing agencies know timeliness is the key to getting it right. Not to worry: we’ve already done the legwork for you. 

Based on research of the most up-to-date experiential marketing wisdom from our experts at BI WORLDWIDE Canada, we’ve put together ten must-have marketing event trends for 2018.


Brand transparency, honesty and facts are more important than ever. With fake news running rampant, make sure your brand delivers on its promises. This year, instead of telling consumers about your brand promise, show them.

Peek at our cheat sheet. Download now.

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Vicki Surprise

Vice President Experiential Marketing

Vicki is responsible for BI WORLDWIDE's Experiential Marketing agency. She is a senior-level consumer marketing executive with over 20 years experience in all facets of marketing. Her true passion is helping Fortune 1000 companies design and implement integrated marketing campaigns including mobile marketing, pop-up retail, street teams, sponsorship activation, press events, automotive tours, sports marketing, 3D mapped projection and amplification through influencer and social media strategies. She has her MBA in Marketing from the University of St. Thomas.