Feb 06, 2018
Written by: Vicki Surprise
(View Author Bio)
Experiential marketing in 2018 will unleash the potential of numerous technologies. To stay abreast of innovation, tap into the hottest trends that will dominate the event marketing industry of tomorrow.Scroll Down
The impacts that your events produce depend on how well your marketing approach correlates with the latest trends. Trends come and go but when brands tap into what’s real and relevant right now, consumers show up.
Authentic engagement happens when companies pinpoint where their brand intersects with popular trends. Top experiential marketing agencies know timeliness is the key to getting it right. Not to worry: we’ve already done the legwork for you.
Based on research of the most up-to-date experiential marketing wisdom from our experts at BI WORLDWIDE Canada, we’ve put together ten must-have marketing event trends for 2018.
Brand transparency, honesty and facts are more important than ever. With fake news running rampant, make sure your brand delivers on its promises. This year, instead of telling consumers about your brand promise, show them.
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